29 July 2010
As someone who, before decamping for a life in academia, edited marketing copy for high-tech firms, I heartily endorse this article by James Mathewson, editor-in-chief at ibm.com.
He presents hard evidence that editors are not a cost to corporations, but add value, increasing sales and bringing revenue into the firm. (And shows that those bean counters who propose “cost-cutting” measures often have not done their homework and have little understanding of the business processes they are purportedly improving.)
(Hat tip to John McIntyre of You Don’t Say)
