The origin of the word gonzo is inextricably linked to writer Hunter S. Thompson, famed for his style dubbed gonzo journalism. Gonzo is a highly subjective, first-person style, characterized by distorted and exaggerated facts. Thompson first used the word in print in the 11 November 1971 issue of Rolling Stone:

But what was the story? Nobody had bothered to say. So we would have to drum it up on our own. Free Enterprise. The American Dream. Horatio Alger gone mad on drugs in Las Vegas. Do it now: pure Gonzo journalism.

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